Joining SenseCheck it’s a great way to:


  • Give reviews to start new conversations
  • Maximise Business Development time efficiency
  • Get your client ideas tested
  • See what marketing SMEs are doing
  • See what others think (you get a copy of the report)
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Become a Panel Member

Sign up for Full Membership
Select the option to join the panel
Start giving reviews and test ideas
Engage with members (they are given the option to contact you)
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How does our review system work?

  • One Review = One Free Credit
  • Five Reviews = One Free Test
  • Use your review credits to test your clients’ ideas (or your own)
  • If you do 20 reviews in a year – you get FREE Membership.  Yes, you can be part of SenseCheck totally free!
  • Your review is anonymized until the recipient clicks a button to say “ I’d like to continue the conversation”. It’s under their control if they find your comments helpful and want to discuss further.
Apply to be considered for the panel
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What can we say?
Our users love SenseCheck

Business Owner / Float Like a Duck

SenseCheck was incredibly efficient and thorough with their report on our website, and has really made me rethink our message. An unexpected but incredibly worthwhile exercise, thank you SenseCheck.

Rafael Joao
Digital Marketer at e screen

The reviews of our website were extremely helpful and gave me a clear path on what to do next. Thank you SenseCheck!

Johnathon Martin
Happiness Coach at Happier.London

Received super constructive feedback on our launch website. Every recommendation was valid & accepted & made an immediate improvement the site. For sure we'll use the service again.

Steve Joyce
Founder, AI Marketing Centre

I required an unbiased second opinion on a piece of marketing copy, and SenseCheck provided that promptly, offering valuable feedback. This motivated me to implement the necessary amendments to the copy. Excellent service!

Martin Delany
Founder, BuzzHubs

With a restricted marketing budget due to high development costs, Sense Check looked like a great way of getting a second opinion from people with no understanding of our software. The mix of feedback we got was fantastic and allowed us to re-focus on the areas that would resonate with potential clients. I've not seen any other way to get that quality of feedback at such a low cost.

Daniel Ricardo
Director, Strategy Plus

As a Digital Agency, we always want to provide our clients with the very best, and to ensure we do, we double-check our work with Marketing peers via SenseCheck. This provides real confidence to our clients that our messaging, creatives and websites really hit the mark. SenseCheck is easy to use and great value!

Phil Isherwood
Marketing Strategist • Digital Marketing Consultant

It's a pleasure to be part of the SenseCheck community, as I know how important a second pair of eyes can be when it comes to your marketing - marketing your business is crucial, so getting the right message across is essential. Using SenseCheck streamlines the process, and gives businesses peace of mind that their marketing campaigns and ideas will bring results.

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Mark Evans
Fractional CMO, Marketing Spark

When working with a client to develop a new logo, our agency proposed an interesting design. I didn't like it. To get a second opinion, I used SenseCheck. I quickly received feedback that confirmed my concerns. I was able to quickly convince the client that a refreshed version of the existing logo was a better option.

Peter Bishop
Founder and CEO,

I received my Sense Check and it struck a few nerves, which was great as it leads to my improvement. Important questions were asked by Sense Check professionals. It helps to receive non-biased feedback in marketing.

Uros Berisavljevic

The feedback was hugely beneficial in understanding how to improve engagement. I can report that the emails after our sense check got 46% open rate compared with 36% before, and the response rate TRIPLED to 3%. A fantastic first experience with your service. Thank you.

Tom Parsley

Sometimes you can't see the wood for the trees and it's so hard to 'forget' everything that Joe Public doesn't know about your brand already. 5 pairs of eyes that have been there, seen it and made money from it really adds confidence before you press publish.

Khristian Serrano
School Online

I received feedback on my collateral and I am delighted with the insights. Really gave me food for thought and I’ll be back for more. I’ve left some feedback and given 5 stars. I’ll be using your service again!

Anthony Devine
Managing Director at Finfo

I found the review process pretty seamless and the tool really straightforward and easy to use. It's interesting to comment on others' ideas and I think Sensecheck meets a latent need for small businesses to get honest feedback.

Justyne Smagacz
Head of Customer Experience, Fresha

Incredibly powerful and insightful.

Robert Stell

I found it really annoying…I prickled at the comments. But……… that prickling led to thinking which led to action. So was it useful?? Damn right it was useful…would I use it again..yes, depending on the cost but yes, absolutely.

Swati Deshpande
Swati Deshpande
Marketing Manager, Fooditude

It was nice to be able to get some unbiased opinions from talented peers. Each person sent our campaign offered constructive opinions / changes and the final campaign is so much better for it. The whole process was really simple and the turnaround on feedback was quite quick – It certainly is a service I would recommend.

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Join the B2B professionals already on our panel

Panel Criteria

    • Must have at least 5-10 years of experience in business or marketing in the B2B industry, less if including a relevant qualification.
    • All profiles are personally verified on LinkedIn by the SenseCheck team.


Khristian Serrano
Chief Commercial Officer
Phil Isherwood
Owner / Lead Marketing Strategist
Steve Lamar
Jane Stacey
Head of Category & Shopper Strategy
Annabelle Lawrence
Associate Director
Kristina Ball
Head of Marketing

Will I qualify?

 A Sensecheck review is just a 60-second first impression, more of a  thought starter ( a “sensecheck”) than a complete piece of consultancy. Of course, you want to give value (and encourage a dialogue) but inevitably this isn’t a replacement for detailed considered advice.

Well, it may be a bit late in one sense,  but on the other hand, if your comment stops them from running collateral that is “wrong”  – even as a last-minute decision, you could save them a lot of money (and build your credibility). Then again, marketing never stops so even if it’s too late for this idea, it’s not too late for the next. Sometimes also members just want a bit of reassurance that their work is effective.

Undoubtedly yes. But that is very difficult and/or expensive in B2B; thus for our members you and your fellow reviewers are probably the next best thing. And for sure, better than just taking a pure guess from a perspective trapped inside the company bubble. 5 external views should give sufficient breadth to avoid a perspective that is just inappropriate. We are all business people after all.

Agency management or consultants with more than 5-10 years of business/marketing experience looking to start new conversations, and are willing to give regular feedback (at your convenience).

New conversations (at the behest of the recipient) and the opportunity to test any client ideas.

If you are chosen to be on the panel for a particular test, you will receive an email notification. The subject line is
as follows “The SenseCheck portal has selected you to review an idea.

You then click the START REVIEWING button and follow the simple prompts.

Our reviewers can be quick off the mark. Once we receive 5 reviews the system closes that test, and the report cannot be accessed. So thanks for responding but we very much hope you will try again next time.

We figured that it would be too much to email everyone on our large panel database every time that we get a test submitted to review, so the system is designed to send each new test to a smaller sub set of reviewers in batches, based on user criteria.

Want to know if your marketing idea works?
Get it SenseChecked!