Thoughts, opinions and debates from the world of SenseCheck

We don’t do marketing.

How come many small businesses will tell you “we don’t do marketing”? One of the conundrums I find is how many B2B firms will say “we don’t spend...

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The Eyes Have It

How quickly things change, who twelve months ago would have expected to see signs insisting masks must be worn when entering a bank or a petrol...

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The customer is always right

The importance of obtaining genuine insight and why defining the problem is key to success “If you think marketing is expensive, consider the...

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