January 10, 2022

5 Tips to Ensure You’re Doing Your Due Diligence

Getting started with marketing your small business can be overwhelming, especially if you don’t have many customers to begin with. Before you start thinking about ad campaigns and social media strategies, there are three simple things you can do to ensure you’re doing your due diligence as a marketer and entrepreneur: validate, test, and research your market before diving in headfirst and putting your money on the line. These three tips will help ensure that your time, effort, and hard-earned cash aren’t wasted trying to sell products that no one wants to buy.


1) Getting validation

It’s difficult for any small B2B business to compete with larger, more established brands. If you are planning on creating a product or service that has never been offered before, you will need validation that there is a market for it. This is where testing and research come in. Don’t invest time or money into your idea until you know it is something people want, and are willing to pay for it.


2) What are your users’ pain points?

Before you can begin designing, marketing, or selling anything at all, you should know what problem you’re solving. What do your users want? What keeps them up at night? How do they interact with your industry and competitors? Find out where they are in their buying process and what they expect from your product. Dive deep into your potential customers’ needs by conducting user research before moving forward with your design or marketing efforts.


3) Is there any research already done?

In B2B marketing, business-to-business, or b2b, validation is key. If you’re offering an innovative product or service in a new market segment, you’ll need to test how receptive customers are likely to be to your product.


4) Use what you know from successful companies in your industry

There are a few well-known brands that stand out from your industry, and there’s a reason for that: They’ve put time into market testing. Take advantage of what these companies have learned by borrowing their methods for your own B2B business.


5) Don’t be afraid to speak with executives

One of my favourite tools for finding potential clients is LinkedIn. I use it to scan for leads at companies that are looking for our services by joining their industry groups and following their key executives on social media. If you’re new in your market, there’s a good chance that you don’t know who all of these decision-makers are or how to contact them. To start, find out what groups they belong to and where they hang out online and make some connection requests.


This article was written by artificial intelligence tool https://anyword.com/

Want some tips on avoiding marketing waste?

You may also want to read…

Want to know if your marketing idea works?
Get it SenseChecked!