Blog

May 25, 2023

Why your marketing team is biassed, and what you can do about it

Your team knows your product inside out. They know your market, and they know what the data says on how to target them. But there is a bias there, a human bias that exists no matter how much you turn to

May 11, 2023

Who is best placed to judge your marketing?

What can a study of circus performers teach marketers and small business owners? In 2016, Stanford Professor, Justin Berg, undertook a groundbreaking research project in the context of circus acts –

April 27, 2023

Do you need an outsider’s perspective on your next marketing campaign?

So you’re designing a marketing campaign. Your team is running through the strategy, planning the content, organising rollout, but at which point should you be asking for a third-party assessment of

April 13, 2023

Top 5 essentials for any B2B marketing campaign

There’s so much to consider when planning a B2B marketing campaign, from your message itself right down to the language you use to communicate it. But if you narrowed it all down to the 5 most important

March 30, 2023

B2B business and the relevance of social media

Social media has become an essential tool for targeting prospects online. More than half the world’s population is on social media – that’s 4.26 billion (of 7.888 billion) in 2021. 99% of those

March 14, 2023

Why is feedback so important in B2B marketing?

You may think you know how your B2B marketing activities (landing page, ads, website copy, etc.) are going to be received. Data might have given you some pretty good insight into how it will perform, and

February 27, 2023

How to submit your campaign idea to SenseCheck and why?

So you’ve made it to the SenseCheck website. Welcome! It’s great to have you here. We are your one-stop-shop for constructive, objective feedback on how your B2B marketing ideas will likely perform,

February 11, 2023

Can AI replace humans in marketing?

AI can already create content based on clicks and conversions, but it will likely always miss the ‘human’ side of marketing and won’t have the ability to critique its own work. This is where SenseCheck

January 5, 2023

Marketers: How the brain works

People have become world-class at screening out communication, so your communication needs to work very hard to cut through. To do so it is helpful to understand more about how the brain works. The brain

December 20, 2022

Murder, police and the power of a second opinion

I have just listened to the BBC series “The boy in the wood”:  the tragic story of the murder of 6-year-old Ricky Neave in 1994. The original police team early on “decided” that the mother was

December 9, 2022

Trip Advisor: The twists and turns of a famous start-up

Did you know that Tripadvisor.com  was originally conceived as “Tripresearch.com” Another great listen to the true story of a start-up, this time from Steve Kauter on the “How I built this” podcast.

November 23, 2022

How to get the most out of SenseCheck

Great that you are thinking about, or have already joined SenseCheck! You are one step closer to avoiding unnecessary marketing waste. We hope you will jump in asap and take advantage of your free trial.

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