October 4, 2024

The unparallel value of human intelligence over artificial intelligence

Artificial Intelligence Exploration

Artificial intelligence (AI) has sparked interest in both small and large businesses. Some small businesses feel if they haven’t implemented AI-driven solutions they are lagging behind, while others are sceptical to try it. AI can be a game changer for small businesses if applied in the correct manner, providing affordable solutions to enhance your customers’ experiences and grow your business.

Staying competitive in today’s fast-paced market is challenging, especially in small businesses where you wear many hats. You can always start small to experiment with the effectiveness of AI. Leverage AI tools that have free trials or pilots’ projects. Explore if these tools could add value to your business and check the costs.

Some AI is very high-tech driven, so for starters, choose the ones that are easy to use and scalable. Invest in upskilling yourself and your team on AI-specific marketing skills.

AI has definitely revolutionized and transformed how we live and work. We also have to acknowledge the unique strengths that humans have compared to AI.

 Where humans reign over AI

Limited creativity and originality: While AI is capable of generating some impressive content, it still lacks the originality and spontaneous creativity that define human ingenuity.

Problem solving: Undoubtedly, AI will never be able to compete with human judgement. Human experience and contextual understanding are crucial for decision-making, especially in complex business situations.

Emotional Intelligence: Though AI systems have some advanced technology, it still struggles to replicate human empathy and respond to emotional cues.

Customer Relationships: AI lacks the warmth and personality that human interactions provide. If solely left to AI, it may misinterpret context, which could lead to insensitive responses.

Keep in mind the following if using AI in your business:

  • Ensure your data is accurate for AI-driven decision-making.
  • Sensitive business data must be protected from AI-related vulnerabilities.
  • Have a strong grip on AI-driven decisions and outcomes
  • Balance AI-driven decisions with human judgement. 

All things considered

For the record, all our SenseChecks are compiled by our panel members who are humans (you can view them here if you don’t believe me!). Every SenseCheck is carefully read by our panel members. They score your marketing collateral and provide written feedback on how you can improve it. SenseCheck has added AI technology to summarize feedback provided by the panel to help our client focus on key macro areas.

While the AI helped us to drop the human bias element here, we strongly favour human feedback. AI doesn’t come close to human brain power to SenseCheck your marketing. Every panel member review is visible to you including the option to reach out to them to further the conversation.

Remember, the AI that you choose should support your business objectives, so don’t go replacing your humans just yet!

 


Monica Pram – Client Success Director of SenseCheck

Want some tips on avoiding marketing waste?



You may also want to read…

Want to know if your marketing idea works?
Get it SenseChecked!