Why not just get an advisor to check your marketing? Let’s explore where SenseCheck fits in.

We were recently challenged about how a quick look by some arm’s length experts can replace hiring a freelancer or consultant who’d commit for many hours. The latter being able to dig in depth into your business and give well-considered recommendations. While the latter can delve deeply into your business and offer thorough recommendations, a quick evaluation by a group of experts cannot fully replace their comprehensive input.

However, there are a couple of things to keep in mind:

1. You benefit from multiple perspectives providing a wider range of viewpoints
2. The crucial ingredient in your report is objectivity While it may lack depth, the initial high-level response from fresh eyes holds significant power. After all, marketing is primarily a tool for creating a favourable first impression, isn’t it?
3. Cost is another factor to consider. Even a budget-friendly freelancer is going to charge you a fair whack for many hours of input. In contrast, a SenseCheck could cost around £99

So it’s horses for courses and very dependent on what you are looking for at this point. We’d advocate even if you use a consultant or adviser to build your marketing, then getting some other second opinions can hardly harm, can it? This diversification can only enhance your decision-making process. Otherwise, you are still left on your own to say “yes” or “no” to any proposals.

Also, keep in mind that the SenseCheck panellists are willing to offer extra time for more detailed advice as a paid follow-up service. An excellent way to meet an advisor and get a quick sense of their perspective first before you commit.