We don’t do marketing.

We don’t do marketing.

How come many small businesses will tell you “we don’t do marketing”? One of the conundrums I find is how many B2B firms will say “we don’t spend much on marketing”. It’s almost said with a sense of pride – that it’s a mark of success. But if marketing is the process...
The Eyes Have It

The Eyes Have It

How quickly things change, who twelve months ago would have expected to see signs insisting masks must be worn when entering a bank or a petrol station? As face coverings have become the norm for customers in shops and enclosed public spaces, and their use becomes...