Why is getting an arms length second opinion so useful to SME marketing?

  • It’s hard to judge your own messaging
  • And difficult to take an external point of view
  • Friends and colleagues will want to be nice
  • Most of us don’t have external advice on tap

As seen in

Your colleagues won’t tell you the truth – they might be too close to things or not want to be 100% frank.

Embrace the power of a second opinion.

As a small business owner, you don’t have the funds for swanky research or some big shot agency.

But you’ve got an exciting new marketing idea. You think. But how do you make sure? Get it sensechecked, of course!

Why risk wasting £££ on unvalidated marketing ideas

Try it out! Seriously, it’s free

Get  FREE marketing reviews with SenseCheck

  • No credit card required
  • Get feedback within 3-5 days

See what your test report might look like:

See the Report in Full


The large SenseCheck panel includes small business owners, marketers and marketing professionals who act as a proxy for your potential clients. Here are just a few of them...

Khristian Serrano
Digital Marketing Director
Steve Lamar
Promo Prep
Jane Stacey
Managing Director
IdeaCake Brand Consultancy
Phil Isherwood
Marketing Strategist
Phil Isherwood
Simon Moss
Element Communications
Annabelle Lawrence
Associate Director
Immediate Future
Kristina Ball
Senior Marketing Manager
Built Visible
Michael Payton MBA FCIM
Managing Director
Payton Marketing & Project-Zero

What if you could get honest arms length feedback on your marketing ideas with second opinions that actually help?

You’ll get fast, no bullsh*t feedback that validates your idea (or let’s you know why it’s actually not working as well as it could be) and lets you access genuinely helpful opinions from your very own, ready to go bitesize B2B focus group.

Get Free Tests
Test your marketing, each test is

The feedback was hugely beneficial in understanding how to improve engagement. I can report that the emails after our sense check got 46% open rate compared with 36% before, and the response rate TRIPLED to 3%. A fantastic first experience with your service. Thank you.

Uros Berisavljevic
CEO. Shopnosis

How it works

Step 1

Upload your marketing idea (in confidence)

Together with your brief outlining your goals, and target market. Then, our pros take a look and give you the constructive feedback you need to hear.

Step 2

5 verified SenseCheckers review it

Let 5 credible, verified members tell it to you straight. You can select the type of reviewers you’d like to take part. For extra confidentiality, pick those only outside your industry.

Step 3

Receive your personal report

You’ll get a confidential, detailed report that helps you adjust, scrap, or go live with confidence.

Don’t worry, reviewers won’t slate you. Sensecheck is about mutual respect and encouragement. It’s about small businesses helping each other succeed. Our members both give and get reviews. Reciprocity is at our heart.

See SenseCheck in action

Given life in small business we know you’re already up to your eyeballs. That’s why SenseCheck’s user-friendly platform makes uploading your idea, collecting your feedback, and creating reviews a breeze.

Want to find out more?

Have a Look Inside

Your affordable sounding board for new and existing marketing plans.

Copy/ Direct mailers
Social media
Display stands

What can we say?
Our users love SenseCheck

Daniel Ricardo
Director, Strategy Plus

As a Digital Agency, we always want to provide our clients with the very best, and to ensure we do, we double-check our work with Marketing peers via SenseCheck. This provides real confidence to our clients that our messaging, creatives and websites really hit the mark. SenseCheck is easy to use and great value!

Phil Isherwood
Marketing Strategist • Digital Marketing Consultant

It's a pleasure to be part of the SenseCheck community, as I know how important a second pair of eyes can be when it comes to your marketing - marketing your business is crucial, so getting the right message across is essential. Using SenseCheck streamlines the process, and gives businesses peace of mind that their marketing campaigns and ideas will bring results.

profile photo
Mark Evans
Fractional CMO, Marketing Spark

When working with a client to develop a new logo, our agency proposed an interesting design. I didn't like it. To get a second opinion, I used SenseCheck. I quickly received feedback that confirmed my concerns. I was able to quickly convince the client that a refreshed version of the existing logo was a better option.

Peter Bishop
Founder and CEO, Websites.fm

I received my Sense Check and it struck a few nerves, which was great as it leads to my improvement. Important questions were asked by Sense Check professionals. It helps to receive non-biased feedback in marketing.

Uros Berisavljevic

The feedback was hugely beneficial in understanding how to improve engagement. I can report that the emails after our sense check got 46% open rate compared with 36% before, and the response rate TRIPLED to 3%. A fantastic first experience with your service. Thank you.

Tom Parsley

Sometimes you can't see the wood for the trees and it's so hard to 'forget' everything that Joe Public doesn't know about your brand already. 5 pairs of eyes that have been there, seen it and made money from it really adds confidence before you press publish.

Khristian Serrano
School Online

I received feedback on my collateral and I am delighted with the insights. Really gave me food for thought and I’ll be back for more. I’ve left some feedback and given 5 stars. I’ll be using your service again!

Anthony Devine
Managing Director at Finfo

I found the review process pretty seamless and the tool really straightforward and easy to use. It's interesting to comment on others' ideas and I think Sensecheck meets a latent need for small businesses to get honest feedback.

Justyne Smagacz
Head of Customer Experience, Fresha

Incredibly powerful and insightful.

Robert Stell

I found it really annoying…I prickled at the comments. But……… that prickling led to thinking which led to action. So was it useful?? Damn right it was useful…would I use it again..yes, depending on the cost but yes, absolutely.

Swati Deshpande
Marketing Manager, Fooditude

It was nice to be able to get some unbiased opinions from talented peers. Each person sent our campaign offered constructive opinions / changes and the final campaign is so much better for it. The whole process was really simple and the turnaround on feedback was quite quick – It certainly is a service I would recommend.

No registration, no commitment, just second opinions when you need them

  • 100% free trial, no credit card required
  • Upload your marketing idea in 2 mins
  • Get feedback within 3-5 days
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Get it SenseChecked!