SenseCheck’s expert panel is ready to offer small business marketers the guidance they need.

woman working, writing notes, drinking coffee

Meet some of our 100+ panelists

profile photo of Khristian Serrano
Khristian Serrano
Chief Commercial Officer
profile photo of Jane Stacey
Jane Stacey
Head of Category & Shopper Strategy
profile photo of Nicola Lumb
Nicola Lumb
Marketing Manager
profile photo of Simon Moss
Simon Moss
Director
profile photo of Phil Isherwood
Phil Isherwood
Owner / Lead Marketing Strategist
profile photo of Steve Lamar
Steve Lamar
Founder
profile photo of Roseanne Myhill
Roseanne Myhill
Marketing Consultant
profile photo of Randall Tinfow
Randall Tinfow
Chief Executive Officer
profile photo of Kristina Ball
Kristina Ball
Head of Marketing
profile photo of Michael Payton MBA FCIM
Michael Payton MBA FCIM
Senior Marketing Practitioner & Consultant
profile photo of Annabelle Lawrence
Annabelle Lawrence
Associate Director
profile photo of Juan Carlos Zuloaga Ramírez
Juan Carlos Zuloaga Ramírez
Business Coach and Founder of Inspiral Growth
profile photo of Michaela Deasy
Michâela Deasy
Head of PR and Comms for Compass Carter Osborne.
profile photo of Fenna Neubauer
Fenna Neubauer
Business Management Consultant

The full panel today

  • Name
  • Job Role
  • LinkedIn

Kimon Mademlis LinkedIn Profile

Marketing professional with 15+ years of work experience and more than 10 years of experience working in commercial or commercial-forward departments.

Eldad Sotnick-Yogev LinkedIn Profile

Fractional CMO & Marketing Growth Strategist | Helping businesses establish, align & scale the people, processes and technology that increase the ROI impact from cross-channel, audience-first, data-driven strategies, customer acquisition marketing, performance insights, and using GenAI to streamline marketing operations

Zohe Mustafa LinkedIn Profile

Over 20+ years, planned, launched, and optimised 100s of multi-channel marketing campaigns in diverse industries. Use AI and automation to scale marketing efforts and empower headcount.

Keith Greywood LinkedIn Profile

With over 20 years of experience in digital marketing and a CIM Diploma in Professional Marketing, I’ve led both agency-side and in-house campaigns across various sectors, including Finance, Education, and Accommodation. I’ve successfully managed paid search and SEO teams and now operate as a freelance consultant, helping businesses optimise their digital strategies.

Addi Merrill LinkedIn Profile

I’ve 20+ years’ experience in global brand marketing, storytelling, social media creation, management and paid socials. I am expert in brand storytelling, product launches, content creative, concepts, production, channel delivery. I am a broad marketing expert and have a wide ranging skill set, including PR advice and integrated communications. I am also an expert in personal brand, LinkedIn, social media for entrepreneurs and their b2b creative agencies.

Ben Oliver LinkedIn Profile

A seasoned marketing strategist and creative problem-solver, Ben is well-known for his strong leadership and innovative ideas as Head of Media at Splash. With a career that has evolved from public relations to social and digital media, he keeps his team inspired with his unique take on strategic thinking, agility, and constant learning.

Glen Cameron LinkedIn Profile

I have over 20 years experience with startups all the way up to global multinational companies and all stops in between, in over 70 countries around the world. My principle skill is communications. I help companies and individuals work out who they are, what they want, and how they want to talk about it. After that I can give marketing advice and guidance, speaking and PR training, help companies choose who else they might want to work with, and open my extensive networks up to help those I work with.

Anna Tankel LinkedIn Profile

I’m a Fractional B2B Head of Growth with 7 years of experience in B2B SaaS. I specialise in go-to-market strategy, demand gen, lead gen, ads and conversion rate optimisation.

Dennis Ramdeen LinkedIn Profile

With 30 years of experience on both the client side and in ad agencies, I specialize in brand positioning and am captivated by the role of consumer insights as the connection between creativity and the target audience.

Nigel Davey LinkedIn Profile

>20 years working with and for small businesses to improve both their online and offline marketing performance to drive the growth they’re looking for.

Rachel Swann LinkedIn Profile

Driving improved commercial experiences for businesses across a range of industries, particularly in tech, by linking results-driven marketing to sales and improved performance, including revenue growth.

Emma Clayton LinkedIn Profile

Board level Marketer with over 26 years B2B and B2C marketing experience, working with an array of businesses from start ups to global multi matrix businesses such as PwC.

Holly Helps LinkedIn Profile

I am an enthusiastic, driven, and experienced marketing professional with wide-ranging skills including a particular talent for writing content that engages, educates, and converts. I’m dedicated to helping businesses of all sizes build their brands, increase sales, and look good while they do it!

Deborah Hutchison LinkedIn Profile

Friendly and experienced marketing expert, offering realistic suggestions which are proven to work.

Phillip Adcock LinkedIn Profile

Using my expert understanding of behavioural science, consumer psychology and shopper behaviour I explain how customers think & make decisions so that you can engage with them more effectively.

Bart Day LinkedIn Profile

Over 20 years experience in all aspects of marketing focussing on helping smaller and mid range businesses make the right decisions for their business based on their own individual goals and ambitions. I’ve a particular passion for customer experience, UX and the beauty of the written word whether printed, digital or projected.

Annie Lewis LinkedIn Profile

Results-driven Sales and Marketing Professional with expertise in lead generation, business development, and social media integrations. I am a web build and digital marketing solutions expert of 24 years. I know WordPress, HubSpot, Wix, Mailchimp, Dotmailer, Met Business Suite

Peter ODonoghue LinkedIn Profile

28 Years in B2B Sales and Marketing in Telecoms, Enterprise Tech and SaaS. Current Linkedin Top Voice in Consulting and focused on helping B2B Consultants get clients.

Russell Leslie LinkedIn Profile

Experience in brand management, brand strategy, and business development. I have boundless belief in people and possibilities, showing any brand has permission to be iconic.

Damian Donnelly LinkedIn Profile

Marketing and communications professional with over 30 years’ experience in the business.

Joel Chudleigh LinkedIn Profile

Owner of digital marketing agency with a focus on strategy, Google ads, Meta Ads, Linkedin Ads & email marketing since 2010.

Debbie Kiley LinkedIn Profile

Debbie has over 15 years digital marketing experience and helps businesses grow online.. Her experience includes PPC, SEO, Content Marketing, Marketing Automation, Email Marketing and Websites (WordPress, Wix, Squarespace and more).

Erica MacKay LinkedIn Profile

I have over 20 years of experience in both marketing and sales with a mix of corporate communications, brands and direct response marketing, business analysis and project management skills.

Luan Wise LinkedIn Profile

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with over 20 years’ experience in agency, client-side and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development and more.

James Coulbault LinkedIn Profile

Bringing 18+ years of marketing expertise in the retail, travel, and publishing industries, I specialize in e-mail marketing, SEO, UX, content creation, and driving customer engagement.

Aimee Taaffe LinkedIn Profile

With nearly two decades of marketing experience with a predominant focus on online consumer brands. I’ve honed my skills as a specialist in direct-to-consumer (D2C) subscription and e-commerce marketing, working across channels such as; digital display, print, direct mail, email and SMS.

Mary Sung LinkedIn Profile

With over 20 years of experience in tech and marketing, my core competencies include marketing communications, digital marketing, and marketing strategy.

John Foenander LinkedIn Profile

John is a seasoned entrepreneur in the marketing services space having co-founded multiple advertising and sales activation agencies, and taken these through growth cycles and trade sales. He has worked with start-ups, scale-ups and global enterprises across multiple sectors.

Lola Bailey LinkedIn Profile

I’m a magazine founder, medical editor, ghostwriter and copywriter, specialising in content audits, thought-leadership pieces, authority assets, social media content and content strategy, speeches, scripts, case studies, annual reports, blog posts. Marketing experience: transforming coaches and consultants into thought leaders in their niches.

Barbara Lunnon LinkedIn Profile

I have 30 years’ experience of B2B marketing at up to Marketing Director level, working internationally in the food, food ingredients, and scientific services markets.

Tomas Seliokas LinkedIn Profile

Results-driven Director of Marketing with over 8 years of experience in the B2B SaaS industry, excelling in developing and implementing highly effective marketing strategies. Proven track record of successfully building and leading global marketing teams, managing multi-million dollar marketing budgets and driving revenue growth from $10M+ to $75M+ in just 4 years.

Stephen Munday LinkedIn Profile

I’ve been involved in marketing small businesses I have owned or worked in for 20 years, whether that’s been with Google Adwords (as it was) and SEO back in the day, web copy and email copy later on, and a drive for simplicity and focus in messaging all the way through. Now I use what I have discovered and learned over the years to help businesses create their own “Bat-Signal” message that is simple, clear, bold and activates the right prospects to take action.

Lauren Heap LinkedIn Profile

Omnichannel integrated marketer with over 20 years of experience across different sectors within B2B,B2C and DTC.

Michelle Wols LinkedIn Profile

Michelle Wols is a B2B SaaS Marketer with 6+ years of experience leading teams. Having built two marketing teams from scratch, she is a seasoned expert in conducting market research, transforming it into product positioning and messaging, and initiating the development of suitable campaigns to generate demand. She has worked in both the travel industry and the privacy and cybersecurity sector.

Craig Brown LinkedIn Profile

Craig is the founder of Troubadour, a product marketing agency for B2B tech startups. Craig helps startups to stand out in the market with spot-on positioning and messaging, whilst also lending a hand on go-to-market strategy, sales enablement, and general product marketing advisory.

Phil Gates LinkedIn Profile

A marketing professional who delivers value from brand creation through to loyalty. I build the firm foundations of marketing through the creation of robust owned marketing plans underpinned by commercial models to track KPIs.

Sybil Mayard LinkedIn Profile

Sybil Mayard is the founder of Sybiltec, which provides web design and development services to SMEs. Since starting Sybiltec in 2020, she has helped over 30 small businesses to improve their online presence through better web design. She has also hosted workshops in association with reputable organisations including The British Library and GLL, on topics including how to build a successful e-commerce store with Shopify.

Jan Lepetun LinkedIn Profile

Seafood business news from beneath the surface.

Kenneth Lekashman LinkedIn Profile

Kenneth has been working with consumer packaged goods companies and their data going on eight years. He started from humble roots organizing farmers markets to eventually working for the leading US online grocery, Instacart company leading their Emerging Brands team. Today he loves making syndicated data more approachable and useable for mid-sized businesses and brands.

Karl Heasman LinkedIn Profile

Marketing Communications Specialist

Brian Brett LinkedIn Profile

Marketer and Brand Manager

Ja Yue LinkedIn Profile

10 years experience in digital marketing focusing on performance media (Google, Facebook, Instagram, LinkedIn, etc) to help businesses achieve their growth goals.

Jon Bradshaw LinkedIn Profile

Experienced FMCG and Services CMO turned consultant

Peter Schofield LinkedIn Profile

I have held senior marketing roles in a number of large companies including The Lloyds Banking Group and over the last eleven years I have provided strategic and operational marketing support to a wide range of SMEs.

Daniel Gregory LinkedIn Profile

Senior WordPress Developer

James Sauter LinkedIn Profile

Experience in travel and tourism and previous marketing experience across various roles

Bryan Roberts LinkedIn Profile

Global Insight Leader at IGD. 25+ years as a retail analyst, using data and insights to create better commercial outcomes for retailers and suppliers alike. A wealth of experience in retailer and shopper insights

James Trezona LinkedIn Profile

B2B tech strategist (20yrs) and agency owner (15 yrs) – specialism Fintech and highly complex

Mark Van Hoorebeek LinkedIn Profile

Lecturer/Law/Website lead/Bioscience/Intellectual Property

Lee Preston LinkedIn Profile

I’m a conversion optimiser. I find data-backed conversion issues on client sites through extensive research, and I A/B test solutions to grow online revenue.

Andy Mitchell LinkedIn Profile

20 years of experience working across many facets of marketing.

Anne Hogarth LinkedIn Profile

Marketing Director for a nonprofit professional membership association.

Simon Moss LinkedIn Profile

Director at a B2B technology communications consultancy

Shane Mullis LinkedIn Profile

Entrepreneur | Interaction design | Sales

Katya Ryabova LinkedIn Profile

Customer-Led Growth marketing consultant

David Davies LinkedIn Profile

Solve your toughest sales challenges. While other sales consultants show you how to play the game better, Dave Davies teaches you how to break the rules, change the game, and avoid common sales problems altogether.

Simon Marley LinkedIn Profile

25 years experience in sales and marketing.

Caelan Dillon LinkedIn Profile

Commercial water management services

Swati Deshpande LinkedIn Profile

Marketing Manager in food and beverages industry with 9 years experience.

Ali Newton LinkedIn Profile

I am the Head of Digital Marketing Consultancy for Exposure Ninja. A data-driven, holistic digital agency for ambitious businesses.

Sam Butterworth LinkedIn Profile

Experience includes, B2B, retail, e-commerce, automotive, software (SaaS), education, legal, insurance, logistics, BPO, steel, finance and charity sectors.

Barney Durrant LinkedIn Profile

Digital Marketing from strategy to Google Ads, SEO, paid and organic social media and copywriting.

Cristina Covello LinkedIn Profile

Senior strategic decision maker in hospitality marketing.

Andrew Stark LinkedIn Profile

Copywriter, Networking Mentor and LinkedIn Trainer

Keith Grover LinkedIn Profile

Commercial Finance Broker & Consultant

Liz Doig LinkedIn Profile

Marketing Communications expert, multi-skilled communicator, partner to industry innovators and entrepreneurs

Tina Louise Kane LinkedIn Profile

I am a strategic digital, marketing & technology consultant, part of the SLT at an agency for over decade, created and executed go to market strategies & overseen 2 marketing strategies as part of successful investment raises.

Maria West LinkedIn Profile

As a versatile marketer and writer, I offer strategic content marketing solutions and copywriting to both B2B SaaS and consumer brands in tech and DTC/ecommerce industries. My expertise spans research, writing, and editing across a range of mediums, including website copy, long-form articles, product descriptions, packaging content, and email newsletters

James Hankins LinkedIn Profile

Strategy consultant with 18+ years working on some of the biggest brands in the world. Published author.

Halla Ragi LinkedIn Profile

I am very passionate about the kind of marketing that is accountable and drives your bottom line. I always work back from the consumer’s needs and don’t get lost in internal processes. With tighter budgets and more at stake for smaller businesses, practical and accountable marketing is key. I love my profession and love sharing what I know has worked for my businesses in the past. I hope I get the opportunity to share tips and advice to help your business benefit from my experience.

Christopher Hann LinkedIn Profile

I am a Digital Marketer that leverages extensive academic and professional experience to create and drive forward strong and commercially effective marketing campaigns.

Annie Pettit LinkedIn Profile

I am a market and social research strategist, speaker, and writer who focuses on the consumer over the researcher.

Clayton Smith LinkedIn Profile

We’re a digital development agency

Michaela Deasy LinkedIn Profile

Marketing professional since 2000 giving a voice to your brand with specialization in corporate communication.

Libby Plowman LinkedIn Profile

I have 20 years experience in Marketing and Insight industry, mainly working on the agency side on a variety of industry sectors. My key areas of specialism are CRM, Campaign Planning, and Marketing Insight and Reporting.

Guy Addenbrooke LinkedIn Profile

Creating Vegan food for everyone to enjoy

Khristian Serrano LinkedIn Profile

We love making new connections

Oisin Ryan LinkedIn Profile

SeeGaps help FMCG brands digitally engage consumers directly from product packaging, POS and search results for service, feedback and more.

Christine Moses LinkedIn Profile

B2B Marketing Director with over 20 years’ experience building brands and driving growth.

Hana Shackleton LinkedIn Profile

Marketing Specialist with a wealth of marketing experience in formulating and implementing strategies for growth, digital marketing, PR and brand.

Andrew Marris LinkedIn Profile

Venture Capitalist, Entrepreneur, Corporate Strategist

Omid Omidvar LinkedIn Profile

Legamart is an online legal services ecosystem

Tim Cameron-Kitchen LinkedIn Profile

CEO at digital agency Exposure Ninja and bestselling digital marketing author.

Belle Lawrence LinkedIn Profile

15 years integrated marketing and advertising experience, now specialising in social media

David Pires LinkedIn Profile

Head of Digital in B2B Electric Fleet Management Solution

Experienced SaaS CMO.

James Hill LinkedIn Profile

Marketer with a solid understanding and experience of designing marketing strategies and executing marketing plans.

Thomas Hess LinkedIn Profile

Web Development and Online Marketing Strategist with 25 years experience

Suneel Sahi LinkedIn Profile

Director with over 20 years marketing and strategy experience in the financial space. Building, launching, testing and pricing new products

Oliver Lea-Wilson LinkedIn Profile

Copy for business at the cutting edge.

Lewis Reeves LinkedIn Profile

An Insight driver marking mind

Sarah Beldon LinkedIn Profile

Digital marketing expert with a background in client side, now heading up a digital agency. Specialist in content marketing and SEO, with expertise in email marketing, social media, marketing strategy, graphic design.

Josh Richards LinkedIn Profile

Odyssey is a WordPress Specialist Agency that exists to support the growth of businesses through creating beautiful and effective websites.

Kelly Falconer LinkedIn Profile

We are the event management experts. We believe that rigorous planning creates exceptional experiences.

Matt Connelly LinkedIn Profile

A well rounded commercially astute Marketing Professional with a plethora of skills including copy writing, graphic design, web design, strategy, automation and strategy.

Andrew Theodore LinkedIn Profile

Tech startup Social Vend build interactive software and state of the art vending machines for retail and marketing purposes.

Luci Appelbe LinkedIn Profile

Design & build of low carbon, modular buildings – built offsite and delivered to site virtually complete

Lisa Mayon LinkedIn Profile

President of Write On Creative specializing in messaging and strategy with a focus on PASSION points

Alexandros Papantoniou LinkedIn Profile

I am a Global Marketing Director and Senior Consultant that specializes in helping six-figure B2B companies communicate their value, build meaningful sales relationships and grow their business.

Lucy Pickering LinkedIn Profile

A curious and collaborative digital marketer committed to inclusivity.

Guy Dub LinkedIn Profile

Creative marketer with over 20 years experience of digital platforms and growth strategies

Jack Thompson LinkedIn Profile

Business development consultant for B2B businesses, creative agencies and tech companies

Simon Milliship LinkedIn Profile

I am a digital business strategy and brand transformation leader with global marketing design expertise

Kenneth Mackay LinkedIn Profile

I turn around failed and failing Google Ads projects.

Maria Fialho LinkedIn Profile

Visagio is a people platform whose goal is to transform businesses. Our focus is on the implementation of sustainable change, particularly in the areas of supply chain and operations. Our mission is to be our client’s partner of choice in their management challenges.

Shahina Jaffer LinkedIn Profile

Dynamic, commercially astute marketing professional with over 15 years’ global experience

Matt Holland LinkedIn Profile

A cybersecurity deception technology SaaS platform, acting as incident detection beyond your organisation’s perimeter

Juan Carlos Zuloaga Ramírez LinkedIn Profile

With 15 years of experience, I’ve provided business development strategies to investors, aiding the creation and scaling of startups in the Entertainment and E-commerce sectors.

Randall Tinfow LinkedIn Profile

40 years in media production and advertising. Mentor to business owner.

Nicola Lumb LinkedIn Profile

Career driven and commercially astute CIM Digital Marketer, responsible for the full marketing function and strategic brand vision; driving B2B brand awareness and revenue.

Roseanne Myhill LinkedIn Profile

I am a marketing professional with extensive experience in both the client and agency sector and work with small businesses managing their outsourced marketing communications. We handle social media for clients across LinkedIn, Facebook, Instagram, Twitter and Pinterest via Meta, Hootsuite, Crowdfire and Zoho.

Fenna Neubauer LinkedIn Profile

Over 20 years of professional experience in different leading and expert roles in several industries and branches: Award-winning entrepreneur (> 10 awards & titles 2011-2020, featured in the media – e.g. by German ministry of economics), 12 years teaching 19 subjects (e.g. entrepreneurship, marketing, international management) at different universities. Lead research projects. Carried out several professional consulting projects – from 2 days “quick check” to several months full-time.

Michâela Deasy LinkedIn Profile

Marketing professional since 2000 giving a voice to your brand with specialization in corporate communication.

Khristian Serrano LinkedIn Profile

We love making new connections

Steve Lamar LinkedIn Profile

Jane Stacey LinkedIn Profile

IDEACAKE helps small and medium sized businesses to reconnect to their why and connect better with their ideal customers.

Phil Isherwood LinkedIn Profile

I’m a Freelance Digital Marketing Consultant, here to help small and medium businesses grow online.

Simon Moss LinkedIn Profile

Director at a B2B technology communications consultancy

Annabelle Lawrence LinkedIn Profile

Kristina Ball LinkedIn Profile

I’ve been working with agencies for the last 10 years, helping them understand how to position and then present themselves. Where to show up, what to say and how to do things differently. Often doing it all on a shoestring budget which has meant rolling up sleeves and getting creative.

Michael Payton MBA FCIM LinkedIn Profile

MBA qualified, a Fellow of the Chartered Institute of Marketing and a past board-member of the CIM, I am an independent marketing consultant with board-level experience and over 25 years in the marketing industry.

Are you a marketing consultant, agency head or seasoned marketer with insights to share? Join our panel!

Your expertise could really make a difference for small business marketers.

Want to know if your marketing idea works?
Get it SenseChecked!