SenseCheck was started by Roger Jackson and Simon Preece. Roger has years of big company marketing experience but then 15 years of building his own small business (a research firm – Shopper Intelligence).
Simon worked for years at Elmwood, one of the country’s leading branding and design agencies and runs his own consultancy Bigger & Better Things.
Both are passionate that small businesses have enough of a disadvantage already compared to big companies – without the dangers of (frankly) avoidable marketing underperformance.
As Roger says: “I created SenseCheck because it’s something I badly needed over the years but never had. I couldn’t afford flashy agencies. But I really could have done with a sensible, experienced and above all objective second opinion. On my own, I had to just back my personal judgement. Right or wrong. Sadly, I was often wrong: I wasted huge amounts of marketing money as a result.”
Different, informed perspectives can be truly valuable in this important area, but hard to come by in a small business.
Who can you afford? Who can you trust?
Too many would-be advisors are in truth selling a particular marketing solution.
What you need is unbiased advice from experienced specialists with no axes to grind.
Not an agency, consultancy or research firm, we’re a unique online platform and community – the “phone a friend” of marketing, you might say.
I’ve wasted so much marketing money over the years. The right second opinion would have made all the difference.
I love the idea of business owners helping each other through sharing independent feedback.
It is a compelling platform where marketing professionals that are passionate about business, come together to help their peers succeed. This allows them to be more savvy with their marketing budgets.
When looking for feedback, trying to get in front of your target audience can be one of the biggest challenges. I love that we don’t need to be afraid of this anymore.
Many times I’ve had this niggling worry that my marketing idea isn’t quite good enough. That niggle is gone with SenseCheck.