SenseCheck was designed by small business people, to help small businesses. With the particular marketing challenges we face.

Our panelists have “been there, done that” and will provide objective input to support your next important marketing decision.

The SenseCheck story


How it all started

SenseCheck was started by Roger Jackson and Simon Preece. Roger has years of big company marketing experience but then 15 years of building his own small business (a research firm – Shopper Intelligence).

Simon worked for years at Elmwood, one of the country’s leading branding and design agencies and runs his own consultancy Bigger & Better Things.

Both are passionate that small businesses have enough of a disadvantage already compared to big companies – without the dangers of (frankly) avoidable marketing underperformance.


The old way

As Roger says: “I created SenseCheck because it’s something I badly needed over the years but never had. I couldn’t afford flashy agencies. But I really could have done with a sensible, experienced and above all objective second opinion. On my own, I had to just back my personal judgement. Right or wrong. Sadly, I was often wrong: I wasted huge amounts of marketing money as a result.”


The new way

Different, informed perspectives can be truly valuable in this important area, but hard to come by in a small business.

Who can you afford? Who can you trust?

Too many would-be advisors are in truth selling a particular marketing solution.

What you need is unbiased advice from experienced specialists with no axes to grind.


The result

Not an agency, consultancy or research firm we are a unique online platform and community. With more than 100 highly experienced advisers signed up to our panel already.

We will connect you to your own personal marketing ‘brain trust’. Their bite-size feedback represents the gut feeling gained from years of hard-won real-world experience. All in total confidence.

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Meet our team!

Roger Jackson
Why Roger loves SenseCheck:

I’ve wasted so much marketing money over the years. The right second opinion would have made all the difference.

Simon Preece
Why Simon loves SenseCheck:

I love the idea of business owners helping each other through sharing independent feedback.

Monica Pram
Client Success Director
Why Monica loves SenseCheck:

It is a compelling platform where marketing professionals that are passionate about business, come together to help their peers succeed. This allows them to be more savvy with their marketing budgets.

Zsolt Apponyi
Zsolt Apponyi
CTO - DataExpert
Why Zsolt loves SenseCheck:

When looking for feedback, trying to get in front of your target audience can be one of the biggest challenges. I love that we don’t need to be afraid of this anymore.

Bjanka Trnkovska
Digital Marketing & Social Media Manager
Why Bjanka loves SenseCheck:

Many times I’ve had this niggling worry that my marketing idea isn’t quite good enough. That niggle is gone with SenseCheck.

Ryan James
Why Ryan loves SenseCheck:

I’ve seen so many marketing budgets go down the drain. A SenseCheck would have often prevented this.

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As seen in

Want to know if your marketing idea works?
Get it SenseChecked!