Blog

July 18, 2024

The impact of the attention economy on marketers

Marketers often assume that consumers will watch all of their 10-second ads on YouTube or stick around for the entirety of their Instagram carousel. The reality, however, is that you’re likely to be

July 7, 2024

Why being a small brand isn’t the marketing disadvantage you think it is?

Marketing theory often highlights the inherent disadvantages faced by small brands. Firstly, customers’ brains naturally gravitate towards familiar names, equating well-known brands with trustworthiness.

June 26, 2024

Don’t trust your gut: The importance of peer-to-peer perspective in marketing

According to CB Insights, 14% of businesses fail due to poor marketing, and research from the Sales Benchmark Index shows an estimated 71% of companies fell short of their marketing campaign revenue

June 18, 2024

AD FATIGUE: IS IT REALLY THE PROBLEM YOU THINK IT IS?

In the ever-evolving marketing landscape, the term “ad fatigue” has become a common refrain in marketing discussions.   This concept suggests consumers are growing increasingly weary of advertisements

May 27, 2024

The biggest marketing mistakes to avoid as a small business

No matter what industry you’re in, marketing is essential for boosting brand awareness, increasing your market share and driving your business forward. Usually, successful marketing involves playing

May 15, 2024

They say size doesn’t matter. They’re lying

There may be few certainties in life, but when it comes to the marketing world, there are several hard facts that account for why it is really, really tough to go from being a small business to a large

April 19, 2024

Why your customers hate being sold to

As business owners, we’re often living inside our own bubble. We’re so passionate about our product, we wonder how anyone could possibly not want it. We know all its benefits inside and out. We know

April 16, 2024

Putting on a brave face: Why marketers have to be inherently more courageous than most in business

Good marketing has the power to transform a brand’s image and reputation, yet so many companies are losing out from ideas and campaigns that underperform. Ho hum work that fails to connect with audiences

March 7, 2024

Marketers: turn the mirror back on yourselves

We are all biased and this isn’t a good thing for marketers. As humans, we are all creatures of our evolution, life history and current environment, and hence prone to subconscious assumptions and biases.

March 1, 2024

Why not just get an advisor to check your marketing? Let’s explore where SenseCheck fits in.

We were recently challenged about how a quick look by some arm’s length experts can replace hiring a freelancer or consultant who’d commit for many hours. The latter being able to dig in depth into

February 22, 2024

Not so fast! What marketers can learn from the Slow Food movement

Take a cursory glance online and you’ll be inundated with assertions that marketers need to move faster, be more agile and respond to technological changes at breakneck speed. If you don’t, you’ll

February 8, 2024

The rise of the ‘lone marketer’ – why external feedback is crucial to in-house success

According to an ongoing survey conducted by CareerExplorer, marketing managers rate their career happiness at 3.1 out of 5 stars, which puts them at the bottom 40% of careers. This begs the question

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