As a marketer, you know how much time and money you’d save by validating your collateral before you press “go”. But inside a small B2B, you find yourself in a feedback vacuum. You can’t directly reach your prospects. And market research is simply out of the question.
So you define your target market. Develop the proposition. Decide on the media. Come up with the creative. Take a deep breath. And then execute…
…without ever getting objective feedback on the asset first.
With SenseCheck, you no longer have to miss out on crucial validation.
Unlike traditional consultancies or market research firms, our online platform gives marketers in smaller B2Bs an affordable way to help each other get an objective “sense check” of their marketing from a panel of 5 professionals before it goes live.
Get on-demand, external perspectives of your marketing from our growing platform of 400+ verified B2B marketers and business owners.
Every hand-vetted review-panel member has 5+ years of experience. So you can rest assured the feedback you get only comes from professionals with genuine credentials to analyze your collateral.
For maximum confidentiality: You can exclude members of your industry from the panel reviewing your marketing.
It’s basically impossible to take an unbiased look at your marketing when you’re so close to the product. Sensecheck’s reviewers score your collateral to give you honest answers to questions like
Get reviews of your:
You need more than a thumbs up or down to make needle-moving improvements to your marketing. That’s why every SenseCheck review includes detailed and constructive comments on your collateral from all 5 members of your review panel.
Your reviews are 100% anonymous. So the feedback you get is frank and honest, from people genuinely looking to help.
Discover how to tweak your asset to get better results. Whether you should scrap it completely. Or if you can go live with confidence.
Value £398 £0 (FREE!)
I found it really annoying…I prickled at the comments. But……… that prickling led to thinking which led to action. So was it useful?? Damn right it was useful…would I use it again..yes, depending on the cost but yes, absolutely.
I received feedback on my collateral and I am delighted with the insights. Really gave me food for thought and I’ll be back for more. I’ve left some feedback and given 5 stars. I’ll be using your service again!
It was nice to be able to get some unbiased opinions from talented peers. Each person sent our campaign offered constructive opinions / changes and the final campaign is so much better for it. The whole process was really simple and the turnaround on feedback was quite quick – It certainly is a service I would recommend.
Sometimes you can't see the wood for the trees and it's so hard to 'forget' everything that Joe Public doesn't know about your brand already. 5 pairs of eyes that have been there, seen it and made money from it really adds confidence before you press publish.
I received my Sense Check and it struck a few nerves, which was great as it leads to my improvement. Important questions were asked by Sense Check professionals. It helps to receive non-biased feedback in marketing.
I found the review process pretty seamless and the tool really straightforward and easy to use. It's interesting to comment on others' ideas and I think Sensecheck meets a latent need for small businesses to get honest feedback.
Here’s how the review process works.
Upload your marketing asset in 2 minutes using our drag n’ drop portal, along with a short brief outlining your goals and target market.
Your collateral gets sent anonymously to 5 SenseCheck members for review.
Use the easy-to-implement feedback in your report to improve the quality — and ROI — of your collateral. Your CEO will thank you later.
No, your competitors can’t see your collateral. And other answers…
All members must sign a confidentiality agreement to join the platform. The only people who see the collateral
you upload for review (anonymously) are the 5 vetted members of your review panel. No one else has access to
the material you provide at any time. You can exclude members within your industry from reviewing your assets for
extra protection.
Review panel members require at least 5 years of experience in business or marketing to qualify. Most have far
more. Our team reviews every application and checks out each applicant’s LinkedIn profile before accepting them
to the platform.
No. All members can submit an unlimited number of marketing assets for review with no obligation to reciprocate.
But the more reviews you do for others, the more credits your get to reduce the cost of testing your own
collateral. You get one free test for every 5 reviews you do.
We believe that your peers can give you a crucial, external perspective on your marketing — as a proxy for your
prospects. And we aim to keep the cost of testing your collateral as low as possible. Sensecheck’s platform
facilitates this through reciprocity. The more reviews you do for others, the more credits you get to reduce the cost
of testing your own collateral. You get one free test for every 5 review panels you join.
Each test costs £199 for non-members, on a pay-as-you-go basis. Members of the platform pay only £99 per test,
in addition to a small annual administration fee. And for every 5 reviews you do for others, you get one test free.
Cost shouldn’t be a barrier to validating your marketing.
Yes, for sure. If it were that easy. But for SMEs in B2B it’s far from simple or cost-efficient to do so. Let alone for all and every new initiative. The Sensecheck panel is the next best thing. These might not be your specific potential clients but they are savvy experienced b2b professionals and above all, they bring an external perspective untainted by existing knowledge of your product or service. They are a good proxy for your target. And as they say: its hard to read the label from inside the bottle.
Join them today and get FREE credits that you can use for 2 tests in the next 90 days.
Value £398 £0 (FREE!)