How does it work?
Your idea is sent to 5 members of our panel. This panel is made up of owners, managers, marketers from small b2b businesses and a range of agencies and consultancies. All panellists have been screened for their suitability, to guarantee that your idea is checked by experienced eyes.
If you can get feedback from your actual customers we recommend that you start there, but we appreciate that’s not always possible, which is why we made SenseCheck. The feedback you’ll receive on SenseCheck is from a proxy target audience.
The panelists are invited to give feedback and typically a submission looks like this:
It’s important to remember that they are likely hearing about your business for the first time. So when you fill in your test you’re asked to give contextual information:
A Sensecheck is about fast validation. A safety check to be confident about whether your marketing is communicating in the way that you’d hoped. Or not.
Most reviewers will tell you their concerns or issues and point out ways they think you can improve.
Using your panel well
The key is to be clear about what you are asking for feedback on. Explain specifically what you’d like them to focus on.
Are you most concerned about the branding? The copy? The images? The proposition? The messaging?
That said, you may learn something unexpected from your test which will lead you to run multiple tests as you fine tune.
What can you submit?
You can get a review on anything from a website to a rough logo concept. Generally speaking, the tests should only take a minute or two to digest.
SenseCheck is not designed for lengthy documents or strategy reports.
When you submit the test, our team checks all test submissions. If something’s not right, we’ll give you feedback to help make sure you get the most out of it.
If you’re not sure you can ask us: firstname.lastname@example.org.
Wait for your feedback
You’ll be notified via email when your responses start rolling in and you’ll be told when the test is closed that you’ve got a full set of five responses.
In real life, feedback is “sugar-coated” out of politeness, customers are impossible to pin down, or problematically friends, colleagues and employees are biased because of a conflict of interest.
With SenseCheck you’ll get an arms-length, anonymous review. The panel have no reason to say anything other than what they really think. That’s what you want, honesty so that you can really focus on making changes that matter, but it can be a bit of a shock.
Remember they are commenting on your marketing and how it speaks to them, not you. And your goal is marketing success.
To read more about interpreting Sensecheck report see blog here