Big companies follow a simple formula to minimize the risk of marketing failure. They test. They test a LOT. They test their advertising. They test their products; they do research on research. It’s seen as the lifeblood of a successful market-oriented firm. But in small business life, things are trickier. Hence the dangers of these 7 pitfalls.
With this set of challenges in a small B2B business in mind, let’s look at how we can minimize these 7 risks without spending a fortune. How to seek some kind of better validation to reduce our chances of expensive marketing failure.