March 22, 2021

Why is it so hard to get honest feedback and what can you do about?

Fear, insecurity and playground bullies. Why is it so hard to get honest feedback and what can you do about it?

Unless you genuinely think you have a monopoly on wisdom and an all seeing, all knowing perspective on the entire work universe, at some point (hopefully often) you seek the views of other people (ideally knowledgeable people with different perspectives). And you adjust your opinions and decisions based on these.

This could be in any context. Forgetting the “does my bum look big in this” type of feedback, in a work setting you want to know if you can do your job better to improve results and/or help others perform better. As a business owner or leader you know the crucial need to get every team member working at their best and want to know where the impediments to this lie, even if they lie in your own behaviours and opinions.

When it comes to ideas you want to stress test them before you risk lots of time and money on them. How dispiriting is it to hear at the failure of an expensive initiative “I always felt it was on a hiding to nothing”, if that view was never expressed early on.

I’d assert that frank open and constructive feedback is spectacularly rare. It’s as rare as it is desirable in theory, as described above.


I’d say there are many causes for barriers to giving and getting feedback. Top of the list is fear.

  1. Fear

Fear isn’t some irrational emotional weakness in the context of the workplace. It’s supremely rational. We are each self employed curators of our own career and view the relationships in the workplace as crucial to this. Particularly our relationship with (or indeed perceptions by) our bosses. Even if we are not scared of major career damage, we may be still fearful of damaging any of our work relationships. We are social creatures. We don’t want to hurt someone else’s feelings, particularly if there is little personal upside for us. Its reasonable to fear giving negative feedback, even more so given the second issue which is our experiences in the past of reactions to feedback:

  1. Past reactions

This could be the history of your own responses or the responses of others in the past (and indeed teachers and parents, going way back), but for most of us our lived experience of trying to be honest is hardly a good one. The problem however, is that as much as one theoretically wants feedback, it is genuinely painful and difficult to hold back on responding defensively (at best) or in kind (at worst) when we get feedback we don’t “like”. We learned at an early age in the playground that the best response to “You suck” was “No, you suck”. It runs deep. And let’s not forget that our subconscious self is hardly a bullet proof bastion of confidence:

  1. Insecurities

Our own insecurities power our emotional responses in life. How many of us nurture an inner child desperate to be approved of, and scared of being criticized? And how easy is it for this child to be resurrected instantly when our idea, our project or our own behaviours are criticized. How fast is our brain to come up with self defeating illogical emotions like “Oh no, I always thought I was useless, and now they confirmed it” (is that just me?) or “Who are you to criticize my idea, you don’t even have a sensible hairdo)….

  1. Biases

And lastly be aware we are all betrayed by unconscious biases. There isn’t space to go into them all here but maybe the most crucial in this context is Confirmation Bias. It’s a normal human response to pay more attention to views that agree with ours, and dismiss those that don’t. And because this is an unconscious bias, it happens without us being aware of it. (LINK TO MORE DETAIL ON BIASES)

This deceptively simple concept of feedback then, is an emotional and psychological minefield, hidden beneath the simple good intention of seeking others’ opinions.

Knowing this, how do we address the challenge?

Of course just being aware that when you ask someone “Hey Bill, what do you think about…..?” you might not get the unvarnished truth helps. But some simple tips from my experience:

  1. Feedback, wherever possible should be at arms-length. For example, get someone unconnected with the projectand ask for feedback. The presence of a neutral intermediary lessens the fear factor.
  2. Anonymity. The more sensitive the issue the more important genuine anonymity is. How many “staff surveys” get better than expected results because participants are wary that somehow their answers could be tracked? How often have you yourself given different feedback face to face with someone, than you have in private to others? “Does my bum look big in this?” comes to mind again!
  3. Demonstrate your openness – seize on feedback, celebrate it, reward the criticism. Model the behaviour that you appreciate even when you receive negative feedback, whether you agree with it or not (“best criticism of the month award”?)
  4. Ask someone to filter the feedback and convey it in a way to you that maximises its impact (ie your acceptance of it) by (a) reducing the personalisation that triggers the negative emotions b) clarifying what’s truly meant. Often the real feedback is hidden one layer beneath the first set of words used. Someone may say “You’re too obsessed with project A”. What they may more helpfully mean is “I don’t understand why you think project A is so much more important than project B and I love project B”

We built SenseCheck to recognize some of these challenges and to give you a new route to arms-length, bias free and truly honest feedback on marketing ideas.

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