Thoughts, opinions and debates from the world of SenseCheck

The customer is always right

The importance of obtaining genuine insight and why defining the problem is key to success “If you think marketing is expensive, consider the...

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Why marketing must come first

Many of us running small businesses can be tempted to view marketing as the end of the process, the window dressing, the bit that new prospects see...

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Your marketing is like your song

Leonard Cohen’s “Hallelujah” is one of the worlds favourite songs. It very nearly was lost without a trace. His own versions went nowhere. It wasn’t...

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