AI can already create content based on clicks and conversions, but it will likely always miss the ‘human’ side of marketing and won’t have the ability to critique its own work. This is where SenseCheck
People have become world-class at screening out communication, so your communication needs to work very hard to cut through. To do so it is helpful to understand more about how the brain works. The brain
I have just listened to the BBC series “The boy in the wood”: the tragic story of the murder of 6-year-old Ricky Neave in 1994. The original police team early on “decided” that the mother was
Did you know that Tripadvisor.com was originally conceived as “Tripresearch.com” Another great listen to the true story of a start-up, this time from Steve Kauter on the “How I built this” podcast.
Great that you are thinking about, or have already joined SenseCheck! You are one step closer to avoiding unnecessary marketing waste. We hope you will jump in asap and take advantage of your free trial.
“I know I have to get my marketing right, but to be honest, it just feels like throwing the dice” Fellow business owners, is this your experience of marketing investments in your small business? There
You are an experienced marketer. Why would you bother with Sensecheck? As marketers, we understand the theory of defining our proposition and then articulating it powerfully with compelling creative ideas.
We use the term “bubble” a lot nowadays. For example, people talk about their social media bubble. ie that they hear opinions that only coincide with what they prefer to read). You can be in your social
Do you find it lonely in marketing? It can be lonely doing marketing in a small business. Scary sometimes. Or at the very least, stressful. Particularly at the point you are about to commit your
When in life are we told the objective truth? And is there such a thing? Feedback is a dangerous and strange phenomenon. There are two parties in the process. The giver and the receiver. Both have agendas.
Evolution gave human beings many advantages, for example, we have really useful hands and an excellent self-cooling system. But it also left us with minds far more tuned in for life as hunter-gathering
Your report contains the ratings and comments from 5 people from our professional panel. These 5 are likely to be a blend of professionals from consultancies or agencies* plus experienced owners, managers
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