Blog

March 22, 2022

Living in your bubble. Why feedback is so important.

We use the term “bubble” a lot nowadays. For example, people talk about their social media bubble. ie that they hear opinions that only coincide with what they prefer to read). You can be in your social

March 7, 2022

It can be lonely doing marketing in a small business

Do you find it lonely in marketing?   It can be lonely doing marketing in a small business. Scary sometimes. Or at the very least, stressful. Particularly at the point you are about to commit your

March 1, 2022

Can you take genuinely honest feedback?

When in life are we told the objective truth? And is there such a thing? Feedback is a dangerous and strange phenomenon. There are two parties in the process. The giver and the receiver. Both have agendas.

February 17, 2022

Why is it so hard to accept even the most useful marketing feedback? It’s called the “Myside Bias”

  Evolution gave human beings many advantages, for example, we have really useful hands and an excellent self-cooling system. But it also left us with minds far more tuned in for life as hunter-gathering

February 9, 2022

How to interpret your Sensecheck Report

Your report contains the ratings and comments from 5 people from our professional panel. These 5 are likely to be a blend of professionals from consultancies or agencies* plus experienced owners, managers

February 3, 2022

How do you get someone else to tell you what they really think about something

Caesar (according to Shakespeare) was particularly upset that his mate Brutus also stuck the knife in. Never was there a better example of a relationship that was one thing on the surface but something

February 2, 2022

How to give the most useful feedback

Members posting an idea are keen to hear what you truly think of their submission. As someone unconnected with their business, looking at their marketing as a prospect might, with no prior knowledge you

January 26, 2022

Three simple things small B2B businesses can do to help grow

Three simple things small B2B businesses can do to help grow. Business and brand growth is difficult to achieve. A Brand’s success depends on lots of people who don’t know you very well, don’t think

January 20, 2022

How to Get the Most Out of Your SenseCheck Test

How does it work? Your idea is sent to 5 members of our panel. This panel is made up of owners, managers, marketers from small b2b businesses and a range of agencies and consultancies. All panellists have

It’s important to remember that they are likely hearing about your business for the first time. So when you fill in your test you’re asked to give contextual information: What type of marketing is

You can get a review on anything from a website to a rough logo concept.  Generally speaking, the tests should only take a minute or two to digest.  

SenseCheck is not designed for lengthy documents or strategy reports.

When you submit the test, our team checks all test submissions. If something’s not right, we’ll give you feedback to help make sure you get the most out of it.  If you’re not sure you can ask us: 

January 10, 2022

5 Tips to Ensure You’re Doing Your Due Diligence

Getting started with marketing your small business can be overwhelming, especially if you don’t have many customers to begin with. Before you start thinking about ad campaigns and social media strategies,

August 25, 2021

Why an objective second opinion is so useful

Matthew Syed’s new book “Rebel Ideas” is packed with interesting perspectives on how diverse groups of people can work together better to improve business outcomes. He unpicks some fundamental human

Second, the power dynamic of organizations gets in the way of open and constructive input of ideas. Put simply, humans instinctively “obey” the rules of hierarchy and junior people won’t challenge

August 9, 2021

Why is brand building for B2B small business so crucial

“In the future, everyone will be world-famous for 15 minutes.” This celebrated quote has become Andy Warhol’s most well-known statement. It led to the concept of “15 minutes of fame” — the